Engineered for ultimate performance and reliability
True North™ makes professional-grade, thoughtfully designed audio cables built to perform in real-world, high-stakes applications.
Before the first True North cable saw the light of day, we assembled a team of product designers and industry experts with hundreds of years of combined experience and a shared passion for quality gear. Our team spent countless hours debating the core ingredients of a premium cable and conducted extensive interviews with FOH and studio engineers, touring musicians, content creators, session players, and seasoned music gear sales professionals.
By understanding the pain points and focusing on features and specs that help people sound their best, we created the industry's most comprehensive, highest-performing line of premium-quality cables and snakes.
Offering an ever-growing catalog of hundreds of SKUs — with hundreds more in development — our goal is to meet all your cable needs. From the stage to the studio, you can trust a True North cable to faithfully preserve signal integrity, deliver uncompromising reliability, and offer user-friendly features that make it easy to integrate into a modern recording setup, touring guitar rig, PA system, and beyond.
Quality Where It Counts
We never want you to pay for things that don't measurably enhance audio quality, EMI and RFI reduction, or reliability. Made with the strictest quality standards and a proud commitment to doing things right, True North cables give you the construction, materials, and components that make meaningful improvements to performance.
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Application-Specific EMI/RFI Shielding
Carefully selected not only for noise mitigation but for optimal performance based on cable type.
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Premium Jackets and Insulation
Protects from damage while enhancing dielectric properties for reduced signal loss, lower noise floor, and accurate transient response.
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High-Strand-Count Construction
Improves flexibility for easier coiling and routing around equipment; helps reduce metal fatigue from repeated flexing.
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Machine-Terminated Pins *
Precise mechanical force creates consistent, uniform, and reliable electrical connections that preserve signal integrity and optimize durability.
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TechFlex Fan Ends *
Ultra-tough braided sleeves prevent cables from sticking together in hot and humid environments, enhance insulation, and protect fan out channels from damage.
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Silver Solder *
Reduces resistance at the solder joints for enhanced audio clarity; creates stronger connections to withstand repeated flexing, pulling, and vibration.
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Engineered in the USA Using US-Made Wire
Designed and built in-house with only top-quality materials and components.
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Eco-Friendly Packaging
Zero packaging when possible and minimalist, frustration-free, 99% curb recyclable materials when packaging is needed.
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Lifetime Warranty
Peace of mind knowing your cables are built to last.
* Available on select cables
Pure Bare Copper Wire (PBC)
All True North cables feature pure bare copper wire. Compared to the copper-clad aluminum (CCA) often used in audio cables, PBC offers 40% greater conductivity. This translates to a noticeably stronger, more transparent, and purer-sounding signal.
Neutrik and G&H Connectors
To ensure our cables perform in demanding stage and studio environments, we selected the finest connectors the market has to offer.
Most True North cables come with Neutrik connectors. Widely considered the industry-standard for professional audio applications, they're trusted for robust construction, secure fit, and solid audio connections.
Select instrument and speaker cables, meanwhile, feature G&H connectors — renowned among the most discerning players for superior sound. To the uninitiated, they're most easily identified by a distinctive copper tip. That tip isn't just for looks: it helps provide maximum conductivity, preserved frequency response, reduced signal loss, and a lower noise floor. In other words, your meticulously curated tone stays intact.
Kink- and Tangle-Resistant Construction
Common complaints among recording and live sound professionals are cables that easily tangle when unwinding or retain "memory" of a bent, twisted position.
To address these concerns, we chose high-strand-count construction and top-shelf PVC-alloy jackets to provide the best-possible tactile qualities.
When you experience the pleasing, flexible feel of a True North cable in your hand, the way it effortlessly unwinds — completely free of kinks and knots — you won't want to use anything else.
Mission-Specific Designs
Whether it's an XLR cable, an instrument cable, or a speaker cable, True North designs each product with a unique feature set tailored to its intended use. For example, we spec our pedalboard patch cables with G&H's VLP (very low-profile) right-angle plugs for effortless connection in tight spaces. Microphone cables intended for touring applications are spec'd with ultra-durable nickel pins to withstand thousands of connection and disconnection cycles.
For customers with highly specific requirements, True North can create custom and bulk orders. The important thing is, whether you order custom or off the shelf — for live sound, for recording, or for a roadworthy instrument rig — you get the specs that top touring and recording professionals demand.
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XLR Cable Configurations
Lengths: 1.5 feet to 100 feet
Connectors: Straight and right-angle XLR
Applications: Microphones, studio recording, live sound, PA systems, cable snakes, and balanced patchbays
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Guitar Cable Configurations
Lengths: 1.5 feet to 30 feet
Connectors: Straight and right-angle 1/4" — silent-switching options available
Applications: Electric guitar, bass, acoustic-electric guitars, synthesizers, drum machines, and other hi-Z instruments
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Speaker Cables
Lengths: 1.5 feet to 100 feet
Connectors: 1/4" locking, speakON, and binding post — 12, 14, and 16-gauge
Applications: PA speakers, stage monitors, guitar and bass cabinets, power amplifiers, A/V receivers, and passive speaker systems
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Guitar Patch Cables
Lengths: 4 inches to 2 feet
Connectors: Straight and right-angle 1/4" — straight/straight, straight/angle, and angle/angle
Applications: Pedalboards, effects chains, guitar rigs, rack gear, modular synthesizers, and unbalanced patchbays
Sold Exclusively At
As the trusted source of quality gear, Sweetwater understands that well-made cables are critical to performance. That is why we collaborated with them through every step, from concept to development to manufacturing. It's also why they are the exclusive retailer of True North cables.